Company History Edit
The Naming Group was founded by Nina Beckhardt in 2009. Beckhardt was previously President and Creative Director of Namebase and has appeared as a guest naming expert on Autoline Detroit. She also spoke on the topics of naming and innovating brand language at the 2011 FutureTrends conference.
The Naming Group has developed notable brand names, including Venture for Capital One and the Chevrolet Sonic name for General Motors, and has consulted on naming for clients including Walmart, Target, Puma, Sony, Capital One and General Motors.
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